Nowadays, businesses are expected to be found easily on the internet. This means having a good digital presence has become vital if you want your brand to stand out. Digital marketing agencies exist specifically to provide these services. How do they do it? Read on to find out!
FIRST, WHAT IS DIGITAL MARKETING?
Digital Marketing is a process that involves promoting online data about a brand channelled to reach a specific group of people. These groups are called target populations and using the internet as a tool, digital marketers reach these audiences effectively. To disseminate this data, marketers use social platforms, SEO marketing strategies, mobile apps, digital ads, podcasts and other forms of online media. This involves high technology, organising data, saturating the interested parties and gathering precise results in a specific time. Marketers use a special algorithm that links a person’s shopping behaviour to a product and calculates a percentage of how likely that person will buy it (or other products).
HOW IS DIGITAL MARKETING DIFFERENT FROM TRADITIONAL MARKETING?
Put simply, digital marketing is like traditional marketing on steroids. It hails the creative design part and even enhances it through the use of online and computer tools. But it also differs in information dissemination. Before digital came to the table, the billboards, TV commercials, radio ads, and magazines were how brands showcased their products and services. But those tactics are not target-specific. Nor could we ever estimate a good record of previous purchases that could support prediction for another purchase.
Think about the ads that pop into your mobile screen in between games that you play. Or the 5-second ad that YouTube always plays before you can watch a video. Or how those ads on the side of your profile that get your attention as you browse your Facebook newsfeed. Do you think those ads are coincidental? No. They were selected specifically for you, through an algorithm produced by Digital Marketing Agencies (obviously there is a regulation in place to ensure they don’t breach any privacy laws)
WHAT DO DIGITAL MARKETING AGENCIES DO?
Somehow these terms and words often come across as intimidating, especially to those who are not familiar with how this all works. But maybe looking at what they do (and how they do it) could help you understand the industry better.
Digital Marketing Agencies enhance your business
Digital Marketing Agencies enhance your marketing strategies from first impressions to when a purchase is made. The whole process involves brand evaluation, identifying what needs to be changed, improved and amplified. They will work together with key people in your company to ensure efficient quality and productivity. They formulate objectives, SMART goals (Specific, Measurable, Attainable, Realistic and Time-bounded) and identify strategies.
How do they do it?
Firstly, they give a clear definition as to who the target population is. They note age, gender, the desired impact of the product on the said demographic, and their attitude towards the product.
The level of detail in the data they collect can be as specific as “what is the best time for an ad to pop into a person’s screen”?
For example, during lunchtime, a 26-year-old man watches YouTube as he eats. A 5-second ad about Coca Cola pops up before his video plays. Because he was enticed by the commercial, he doesn’t push “skip ad”. At that point, the agencies may have been effective in making its potential consumers believe in how thirst-quenching Coca Cola is. If data would be gathered in America, for example, that there are a significant number of Coca Cola purchases recorded during that lunchtime, then these people are the target population. If any of them orders online for a food delivery service, they might be asked if they would want to order coke to go with it or if they would want an upsize if they had done so already. Do you see the follow-up? It’s like a never-ending opportunity to sell. Pretty freaky, huh?
To earn sales or increase purchases, they follow the person’s buying pattern. That way they can get connected with a community that has similar behavior in terms of buying. Digital Marketing Agencies will be spreading your brand randomly to people who are in this community, sharing the same pattern. If they would ever show interest by clicking the link, then that person will be funneled and will be followed up just like our first lunch-guy example.
Digital Marketing Agencies Study and Master Your Brand’s Impact Online
Digital Marketing Agencies will aim to make your website one of the top results shown in search engine platforms. And they will always see to it that this momentum will be followed up by the most effective and up-to-date strategy to boost sales in addition to the stable running ones.
Social media platforms, forums, online groups and online communities brought together by hashtags are also sources of potential customers. The digital marketing agencies will always generate the most effective content to hook their target audience into making a purchase.
As user activity individualises them as Facebook users, Pinterest users or Twitters, the context will be followed accordingly to effectively attract them as a strategy to maximize profits. Communication is still key to engaging prospects, but the digital marketing agencies know what context the brand should conform to, based on how these social platforms are hailed by its users.
Also, while 1-minute videos are the most engaging form, images are still as powerful most especially to areas where the internet is not that fast. Therefore, digital marketing agencies see to it that you have two to represent your business.
Digital Marketing Agencies Maximizes ROI
Maximized ROI means maximized profits. And this is one thing that digital marketers are skilled in. Marketing is always changing and it isn’t an easy job. Beyond everyone’s imagination, traditional marketing became digital with the blink of an eye. And yet, it’s something that now has to be done super-accurately. From the movement of ads on TV and radios to mobile phones – digital marketing agencies make sure you’re at the head of it all.
They tally even the most random organic search results that link to your brand, for future strategies. They round it up and make sure your brand is not forgotten by establishing your expertise and authority above all competitors. This way, if there is any opportunity for your company to establish a relationship with a buyer, this delivers ROI much better and more effective than any kind of traditional marketing can make.
In summary, a Digital Marketing Agency finds the most compatible strategy for your business. Using the strategy of search engine optimization (SEO), previous purchases, and leads, it gives your business a specific prospective target for optimum sales, while building your brand’s reputation.
You might think about hiring a digital marketing agency for your business, I say go for it! While maintaining traditional marketing’s design-driven strategy, digital marketing’s capacity to influence how a person makes a purchase is extremely important. Therefore, investing in your online presence could be one of the best moves of your career.
