Digital Marketing by an Interior Design agencyOn May 20, 2020 by Admin
Gone are the days that agencies would invest in print and TV to implement their business. As digital marketing services have evolved, moving advertisements into being mobile, it just is a given that businesses would follow and respect such a trend to saturate consumers into patronizing their product as before.
This doesn’t exempt the Interior Design Industry. If you are technology-virgin, digital marketing could come across as a giant black hole. If what you signed up for is doing just interior design minus the marketing part of it, your business is more likely going to turn to dust in that black hole. With massive competition, you would need marketing tools that an Interior Design Agency would more likely be well-versed about. Here’s how they can use digital marketing through a company or independently to its advantage:
- Build a website.
This had always been the first step it seems. But making it functional, efficient and social may require skills. It doesn’t excuse you though from needing to know the basics. What’s important is to have a virtual existence. Claim that space and run your business accordingly. Meaning, put out the name and the logo. Establish a landing page that informs the people of the product and the service it provides. Start with something simple like a portfolio of past contracts and designs. Write down the mission and vision of the firm of interior designers if there is then write a content describing the inspiration behind it. Place a call-to-action button that whoever is interested in the services may call (contact number/email address insert here). Then provide a space for the designer’s credentials. If satisfied customers were willing to leave a review, provide that too. And develop the site from there.
- Acquire the advantage of being a triple threat.
Interior Design Agencies may ask their clients’ designers to get involved with how their website will stand out and become user-friendly. They are in an advantage where they could establish a remarkable look for those who would check out the website that represents their business. That is taking up traditional marketing into a notch. Only, the design will be applied on the website so it feeds the process of Digital Marketing. What you may need to know is the third fastest growing marketing strategy is going social. Social Marketing involves building communities through social platforms. Organically share content regarding your services to Facebook, Twitter and most especially, Pinterest. These three are the most visited social platforms on interior design. Pinterest has 250 million users monthly is the most sought after platform for visually aesthetic products. 39% of which earn US$75,000 or more per year which may be significant since you are aiming for visitors becoming consumers.
You should be aware that a marketing strategy is good. But having three assures you of sales.
- Utilise the benefits SEO could grant.
System Engine Optimization or SEO brings target population into your website via organic searches, behavioural responses online and leads. Google, Yahoo, Bing and many more are search engines where people type in words that they are interested in or are looking up. Let’s say, somebody, is interested to do a makeover of their room. Because of a tight budget, she just decides to research interior design online. She goes to one of these search engines, most people prefer Google, types in DIY Interior Design. Now, this set of words is what you call keywords. It means these are the words that are more likely to be linked into any Interior Design Firms or Businesses out there. Let’s say, results were too overwhelming for the person and just put DIY Interior Design Experts’ Portfolio Images. Now that somehow speaks highly of how we have suggested you put your website up, don’t you think? Now, if you have programmed your website with an SEO, Google will most likely put you as one of the top results because of its exact link to your website. Without SEO, you’d probably land somewhere after the second page because of the great number of competitors you have to deal with. Nobody goes past the second page, therefore, nobody will be able to see your portfolio no matter how badass it was compiled.